Hi tHERE!

I'm Natalia González

I’m a Product Designer, with experience as a Graphic Designer, Art Director, Interaction Designer, UI Designer, and, although to a lesser extent, as a Frontend developer. Based in Berlin, I'm originally from the north of Spain.

I love being surrounded by nature, which encourages my growing interest in sustainable design.

Natalia Gonzalez UX designer

My career so far

Designing for real people is what led me to product design.

My background in different areas and phases of several design projects give me:

  • Big design perspective on the whole product.
  • Experience identifying users’ pain points.
  • Experience communicating to clients the best solutions for them.

My time in different kinds of companies, allowed me to:

  • Collaborate with many departments.
  • Coordinate designers.
  • Present design solutions to stakeholders and clients.
  • Develop my skills, some of them are:
Communication
Adaptation
Curiosity
Collaboration
Empathy
Feedback Culture
Research
UX Design
Visual Design
Branding
Illustration
Coding

My CV

Experience

  • Product Design Lead
    NOV 2021 - Present
    Wayfair, Berlin
    • Lead and oversee the supplier’s experience of inventory management.
    • Collaborate with several teams and designers to consolidate the design experience all over the suppliers‘ platform, focused on scalability and reusability.
    • Plan and conduct research efforts with suppliers to unveil new design approaches and iterate current ones.
    • Contribute to improving the cross-team collaboration design processes embracing agile methodologies.
  • UX & UI Designer
    DEC 2020 - NOV 2021
    Muquo Gamification Startup, Remote
    • Redesigned the UX of an online learning brand.
    • Responsible for communicating with clients on user interviews and user tests.
    • Identified and reduced clients’ pain points and improved the average time spent on tasks within the user flows.
    • Produced different fidelity prototypes and collaborated with the development team to implement them.
  • UX & UI Designer
    oct 2019 - NOV 2020
    Freelance
    • Headed two design projects from scratch, re-designed a digital study platform and coached small companies to improve their branding, digital and offline products.
  • UX & UI Designer
    oct 2016 - SEPT 2019
    trendig Technology Services, Berlin
    • Controlled the digital design, training and coordinating new designers and projects. Working with the CEO and POs to improved the work flow.
    • Decreased investment and time of production on digital products by introducing techniques as competitive analysis, information architecture, wireframes, prototypes, UI, frontend development and story telling, among others.
    • Planned the maintenance of e-commerce websites and headed the implementation of measurement tools, which let us identify usability problems and improve UX, engagement and sales.
    • Reduced time on production to different clients by conducting several design sprints to find a solution to their product’s design problems.
    • Developed brandings and assisted in the design of SSMM content, direct marketing, offline displays, and book layout, creating a brand image which increased recognition, engagement and sales.
  • Interactive designer
    DEC 2014 - SEPT 2016
    Shackleton Creative Agency, Madrid
    • Developed several digital designs based on research and concepts provided by the creative department for brands like Desperados, Financial Services Carrefour or Abanca, among others.
    • Reduced production investment by building wireframes, information architecture and UI of landing pages and e-commerce websites.
    • Trained and co-coordinated two designers.
    • Executed illustrations, animations and designs for social media campaigns, banners and newsletters, as well as frontend code of these and landing pages.
  • Digital Art Director
    JAN 2014 - DEC 2014
    Isobar Global Marketing Agency, Madrid
    • Conceptualized creative campaigns for social media, working with copyrighters and developers in an agile environment. For brands such as Mahou, Coca-cola, and Frenadol.
    • Produced the concept-application to: SSMM, banners, landing pages, animations, and campaign apps among others. Improving their Brand Identity.
  • Interactive designer
    JAN 2012 - JAN 2014
    Gabriel Corchero Multidisciplinar Studio, Madrid
    • Promoted from Graphic Designer to Art Director after working with the CEO on coaching clients and improve their satisfaction.
    • Operated branding and re-styling of gastronomic and cosmetic companies and art exhibitions, based on competitive and user analysis.
    • Controlled the creation of graphic lines and their application to achieve a strong corporate identity in all the applications by training and guiding a team of two designers.

Education

  • Certificate in User Experience Design
    2020
    CareerFoundry

    10-months training program for UX Designers, specializing in UX process and methodology, data and research-driven approaches to strategy, as well as prototyping, wireframing, conversion rate optimization and testing.

  • Design Sprint Master
    2018
    trendig Knowledge

    5 days intensive and practical course. I built proficiency in the Design Sprint framework based on design thinking. I went through the five phases to solve a real problem in the most efficient way.

  • Agile Methodology
    2017
    trendig Knowledge

    6 months immersion program where I learn the principles of the Agile Methodology. We were guided by a specialist and we developed our work methodology mixing scrum and kanban methods, among others.

  • Usability and User Experience Workshop
    2016
    UX Learn

    5 days intensive course where I received the fundamentals of user experience Design.

  • Master of Art Direction, Animation and Web Development
    2012
    CICE,New Technology School

    One year Master program. I was introduced to web development and 2D animation. I also developed my technical skills.

  • Bachelor of Art History
    2012
    Salamanca University

    Four years deep study of Art History, Design History, Storytelling, viewer and color psychology, and iconography, among others.

  • Bachelor of Fine Art and Graphic Design
    2011
    Salamanca University

    Five years deep study of color, composition, space representation, typography, ideation, artistic techniques, drawing, photography, graphic design, visual design, branding, and C.I. among others.

©natalia gonzalez 2021
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